Welcome to my site. Here’s a little about myself and my services.


I am a multi-genre writer, educator, and performer who started a freelance naming and verbal branding service in 2007. Since then I’ve been busy accruing a lot of happy clients. In seventeen years of doing business, I’ve completed over one thousand assignments for more than one hundred fifty different naming and branding groups and dozens of direct clients. Currently I contract to produce names and taglines for new products, businesses, and services, as well as messaging and copywriting work.

Click here to see a partial list of clients.

Among other things, I’ve developed names for:

• corporate & organization ids
• master brands
• products
• product lines, suites, tiers, versions, & features
• services
• service platforms, tiers, & features
• programs
• initiatives
• technologies
• conferences
• architectural structures
• residential developments

as well as:

• taglines & headlines
• brand lines & promises
• messaging & content platforms
• ad, brochure, and other copy

for over 100 industries, including:

• automotive
• business services
• cleaning products
• clothing & eyewear
• communications
• education
• elder care
• electronics
• energy
• entertainment
• finance
• food & drink
• health & beauty
• healthcare
• home design
• insurance
• lighting
• marketing
• medical
• non-profit
• office supplies
• paint
• pet care & food
• publications
• real estate & urban planning
• security
• software
• tech
• travel

Please see my Services page for a full list of capabilities.


Like to know more about me?

For general biographical info, click on Bio.
For a condensed list of naming-related experience, click on Resume.
And for a comprehensive list of language, art, teaching, and administrative experience, click on C.V.


Whether you’re a creative agency, a startup, or a multinational business, I can bring a fresh perspective and deliver unique, incisive solutions for your next verbal challenge. Please keep me in mind – I’m sure that you’ll be pleased with the results. Feel free to call or write with questions of any sort.

Enjoy those words!

Richard Loranger

P.S. – I am currently located in the San Francisco Bay Area, and I am available to meet or work on site with Bay Area firms and agencies.